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The free course
Channel 101
The foundation you need to understand how the TSD channel works and what makes it such a powerful growth engine.
11
lessons
2
knowledge checks
$0
to take it
What you'll take away
- →Understand what the channel is, why it matters, and the market opportunity it represents.
- →Explain the roles of technology advisors, TSDs, and suppliers within the channel ecosystem.
- →Recognize key technology categories and how they're expanding.
- →Describe how deals flow, commissions work, and why the indirect model drives long-term growth.
- →Identify the main benefits of a channel program and compare different channel models.
The eleven lessons
1Understand the channelREAD
2The market opportunityREAD
3The role of the technology advisorQUIZ
4Inside the channel ecosystemVIDEO
5The technology solution mapREAD
6Technology Solutions DistributorsREAD
7The indirect channel modelQUIZ
8Evergreen commissionsCHART
9The other benefits of a channel programREAD
10Two different channel modelsVIDEO
11Channel 101 recapREAD